Get ready, performance car lovers! There’s a new Audi S model hitting the streets, and it represents a significant shift for the brand. We’re talking about the 2025 Audi S5. Now, hold on – if you’re picturing just the usual coupe and convertible, think bigger! With Audi reorganizing its lineup (moving internal combustion engines to odd numbers), this new S5 effectively steps into the shoes of both the outgoing S5 Sportback/Coupe/Cabriolet and the beloved S4 Sedan/Avant (wagon).
This makes the 2025 S5 a hugely important car for Audi, blending everyday usability with that thrilling performance edge S models are famous for. It promises cutting-edge tech, a potent heart, and that signature Audi blend of sophistication and speed. Based on early information and Audi’s track record, we’re simulating our “first drive” impressions to give you the scoop on what to expect when you slide behind the wheel. Is this revamped S5 the new benchmark for sporty, luxurious daily drivers in the United States? Let’s find out.
A New Name for a New Game: Understanding the 2025 S5 Lineup
First things first, let’s clear up the name game. Audi decided that its electric cars (e-tron) will carry even numbers (like A4, A6), while cars with gasoline or diesel engines will get odd numbers (A5, A7). So, the car that would have been the next-generation A4 sedan and Avant is now called the A5. Consequently, the performance version of this new A5 family is the 2025 S5.
What does this mean for body styles? We expect the new S5 lineup in the US to primarily focus on:
- 2025 Audi S5 Sportback: This sleek five-door liftback combines coupe-like styling with hatchback practicality. It’s likely to be the volume seller, replacing both the old S5 Sportback and the S4 sedan for many buyers.
- 2025 Audi S5 Avant: Rejoice, wagon fans! Audi seems committed to bringing the high-performance S5 Avant wagon to the States. This offers even more cargo space and versatility without sacrificing performance – a rare treat in the US market.
The future of the traditional two-door S5 Coupe and S5 Cabriolet (convertible) is less certain under this new structure; they might arrive later or be phased out. For this review, we’ll focus on the Sportback and Avant, which form the core of the new S5 family.
Powering Up: What’s Under the Hood of the New S5?
The engine is the heart of any S model, and the 2025 Audi S5 looks set to continue a successful formula, albeit with modern enhancements.
- Engine: Expect an updated version of Audi’s proven 3.0-liter turbocharged V6 TFSI engine. This engine is known for its smooth power delivery and strong performance.
- Power & Torque: While exact figures await final confirmation, anticipate horsepower around the 350 hp mark and torque potentially cresting 370 lb-ft. Audi might keep figures similar to the outgoing S4/S5 (349 hp/369 lb-ft) but focus on refinement and responsiveness.
- Mild-Hybrid Tech (MHEV): It’s highly likely the V6 will incorporate a 48-volt mild-hybrid system. This isn’t about driving on electric power alone; instead, it uses a small electric motor/generator to smooth out the engine’s start/stop function (making it almost unnoticeable), provide small torque boosts during acceleration, and allow the engine to “coast” more often to save fuel. It adds refinement and a touch of efficiency.
- Transmission: Power will likely route through Audi’s quick-shifting eight-speed Tiptronic automatic transmission. While some miss manuals, this automatic is excellent, offering smooth shifts in comfort mode and snappy responses in dynamic settings, controllable via paddle shifters.
- Quattro All-Wheel Drive: It wouldn’t be a performance Audi without Quattro. Expect the latest iteration of Audi’s legendary all-wheel-drive system, likely with a default rear-biased torque split (e.g., 40:60 front/rear) for a sportier feel, but capable of instantly sending power where it’s needed most for maximum grip. An optional Sport Differential for the rear axle (actively splitting torque between the rear wheels) could further enhance cornering agility.
Our First Drive Feel (Simulated): Slipping behind the wheel (virtually, for now!), the first impression of the powertrain is one of effortless strength. The V6 pulls strongly from low revs, thanks to the turbo and potential MHEV assist. Acceleration feels brisk and linear – pushing you back in the seat without being overly dramatic. Think “iron fist in a velvet glove.” The transmission works seamlessly in the background during relaxed driving but responds instantly to paddle shifter commands when you want to take control. The MHEV system makes stop-start traffic incredibly smooth. It’s a powertrain that feels sophisticated and potent, ready to cruise comfortably or surge ahead on command.
Carving Corners: How Does the 2025 S5 Handle?
Performance isn’t just about straight-line speed. Audi S models are expected to handle twisty roads with confidence and composure. The 2025 S5, built on an evolution of Audi’s capable MLB Evo platform, should deliver just that.
- Chassis and Suspension: The underlying structure provides a stiff, solid base. The S5 will feature a sport-tuned suspension that’s lower and firmer than the standard A5. Critically, adaptive damping suspension will likely be available (perhaps standard on higher trims or optional). This allows the driver to adjust the suspension firmness via the Audi Drive Select modes (Comfort, Auto, Dynamic, Individual), offering a better balance between sharp handling and comfortable cruising.
- Steering: Expect Audi’s progressive steering system, which varies the steering ratio based on speed and input. It should feel light and easy during parking maneuvers but become quicker and more direct as you turn the wheel more or increase speed, providing good precision on winding roads. While Audis sometimes get critiqued for lacking ultimate steering feel, expect accuracy and confidence.
- Quattro’s Grip: This is where Quattro shines. Accelerating out of corners, the system seamlessly distributes power, maximizing traction and minimizing wheelspin. It provides a feeling of immense stability and security, especially in tricky weather conditions or when pushing hard.
- Brakes: Upgraded brakes compared to the standard A5 are a given. Expect larger discs and stronger calipers (possibly with S branding) to provide powerful, fade-resistant stopping performance. The pedal feel should be firm and progressive.
Our First Drive Feel (Simulated): On a winding road, the 2025 Audi S5 feels incredibly planted and capable. Turn the steering wheel, and the car responds immediately and accurately, tracing your intended line with minimal fuss. Body roll (the amount the car leans in corners) feels well-controlled, especially with the adaptive dampers set to ‘Dynamic’. The Quattro system works brilliantly, allowing you to apply power early when exiting turns, feeling the car dig in and surge forward. It might not be quite as tail-happy or raw as some rear-wheel-drive rivals, but its all-weather capability and confidence-inspiring grip are major strengths. Even with the sport suspension, setting the dampers to ‘Comfort’ should provide a ride that’s compliant enough for daily commutes or long highway journeys, absorbing most bumps without jarring the occupants. It strikes a great balance between sportiness and everyday usability.
A Fresh Look and Feel: Design and Interior Updates
Audi is known for its clean, modern design, and the 2025 S5 evolves this philosophy.
- Exterior Styling: Expect a sharper, more technical look than the outgoing models. Key features will likely include:
- A revised, potentially wider and flatter Singleframe grille with an S-specific honeycomb pattern.
- Slimmer, more advanced LED headlights and taillights, possibly with customizable light signatures.
- Sharp character lines along the bodywork.
- S-model hallmarks: distinct front and rear bumpers, aluminum-optic side mirror caps, quad exhaust tips (a signature S trait), and subtle S5 badging.
- The S5 Sportback will feature a flowing, coupe-like roofline ending in a practical liftback.
- The S5 Avant will boast a sleek wagon profile, blending utility with sporty aesthetics.
- Interior Design: Big changes are expected inside, likely drawing inspiration from Audi’s latest electric models like the Q6 e-tron.
- A horizontally oriented dashboard design emphasizing width and space.
- Large, seamlessly integrated displays: the central MMI touch response screen and the Audi Virtual Cockpit digital instrument cluster. Physical buttons might be reduced further, relying more on screen controls.
- High-quality materials throughout: soft-touch plastics, available carbon fiber or aluminum trim inlays, and premium leather or Dinamica (suede-like) upholstery options for the seats.
- Configurable ambient lighting to set the mood.
Our First Drive Feel (Simulated): Seeing the 2025 Audi S5 in person (or imagining it vividly!), the impression is one of sophisticated aggression. It looks modern, sharp, and unmistakably Audi, but with the purposeful stance and details that signal its performance intent. Stepping inside reinforces this. The cabin feels high-tech and premium. The large screens dominate the dashboard but seem well-integrated. Materials feel top-notch, and the overall build quality is expected to be excellent, typical of Audi. It’s a cockpit that feels both luxurious and driver-focused.
The Brains of the Outfit: Technology and Infotainment
Audi consistently pushes the envelope with in-car technology, and the 2025 S5 will be packed with the latest features.
- MMI Touch Response: The central hub for navigation, media, phone, and vehicle settings. Expect a large, high-resolution touchscreen (likely 10+ inches) with crisp graphics. We anticipate wireless Apple CarPlay and Android Auto to be standard. Depending on the system version, it might feature haptic feedback (a slight vibration confirming screen presses) or move away from it.
- Audi Virtual Cockpit Plus: This configurable digital instrument cluster (likely 12.3 inches) replaces traditional gauges. Drivers can choose different layouts, including full-screen navigation maps or performance-focused displays showing G-forces, boost pressure, and lap timers.
- Head-Up Display (HUD): An optional HUD projects key information (speed, navigation prompts, driver-assist warnings) onto the windshield in the driver’s line of sight.
- Advanced Driver Assistance Systems (ADAS): Expect a comprehensive suite of safety and convenience features. This likely includes adaptive cruise control with lane centering (Adaptive Cruise Assist), blind-spot monitoring, rear cross-traffic alert, automatic emergency braking, lane departure warning, and sophisticated parking assistance systems with surround-view cameras.
Our First Drive Feel (Simulated): Interacting with the S5’s tech feels slick and modern. The screens are bright and responsive, though relying heavily on touch controls for climate might take some getting used to for drivers accustomed to physical buttons. The Virtual Cockpit remains a standout feature, highly customizable and easy to read. Wireless smartphone integration connects seamlessly. The driver-assistance systems work smoothly, reducing stress during highway driving or navigating busy traffic. Overall, the tech suite feels comprehensive and well-integrated, enhancing both convenience and safety.
Daily Driver Duty: Practicality and Comfort
While performance is key, an S5 needs to function as a comfortable car for everyday life.
- Seating: Expect standard S sport seats upfront, offering excellent support for spirited driving thanks to prominent bolsters, but also designed for long-distance comfort with features like heating, ventilation (optional), and massage functions (optional). Fine Nappa leather is usually an option.
- Passenger Space: The Sportback should offer decent rear-seat headroom and legroom for adults, making it usable for four occupants. The Avant wagon will likely offer slightly more rear headroom due to its flatter roofline.
- Cargo Capacity: This is where the new body styles shine. The S5 Sportback’s liftback design provides much easier access and more flexible cargo space than a traditional sedan trunk. The S5 Avant will be the practicality champion, offering a generous cargo area perfect for luggage, gear, or furry friends. Expect split-folding rear seats in both models to expand cargo room significantly.
- Refinement: Audis typically excel at cabin quietness. Expect the S5 to be well-insulated from wind and road noise, making it a serene cruiser when you’re not exploring the engine’s capabilities.
Our First Drive Feel (Simulated): Despite its sporty intentions, the 2025 Audi S5 feels remarkably comfortable and refined for daily use. The sport seats strike a great balance between support and comfort. The cabin is quiet at speed. The practicality offered by the Sportback and especially the Avant body styles makes this a performance car you can genuinely live with every day, easily handling commutes, shopping trips, or weekend getaways.
How Does it Stack Up? The S5 vs. Rivals
The 2025 Audi S5 enters a competitive field of sporty luxury vehicles. Key rivals in the US market include:
- BMW M340i / M440i Gran Coupe: Often considered the benchmark for driving dynamics in this class, offering sharp handling and potent inline-six engines. The S5 might counter with a more sophisticated interior and potentially superior AWD grip.
- Mercedes-AMG C43: Known for its luxurious cabin and powerful engine (though the latest C43 uses a turbo four-cylinder, a different approach than Audi’s V6). The S5 might feel less overtly aggressive but more technologically advanced in some areas.
- Genesis G70 (3.3T): Offers strong value, a powerful twin-turbo V6, and sporty handling, though perhaps lacking the brand cachet and latest tech of the Germans.
The S5 aims to carve its niche by offering a compelling blend of cutting-edge technology, refined V6 power (with MHEV), standard Quattro confidence, and practical body styles (Sportback/Avant) wrapped in a sophisticated package.
What Will It Cost? Pricing and Availability
Official pricing isn’t out yet, but we can make educated guesses. Considering the outgoing S4 sedan started in the mid-$50k range and the S5 Sportback started closer to the high-$50k range, expect the 2025 Audi S5 Sportback to likely start somewhere in the low-to-mid $60,000s. The S5 Avant wagon will probably command a slight premium, perhaps starting in the mid-$60,000s.
Of course, options and packages (like premium sound systems, advanced suspension, driver-assist packages, nicer leather) can significantly increase the final price. Expect the new S5 models to begin arriving at US dealerships potentially in late 2024 or early-to-mid 2025.
Initial Verdict: Our Takeaway from the “First Drive”
Based on our simulated first drive and analysis of expected features, the 2025 Audi S5 shapes up to be a highly impressive evolution. By consolidating the S4 and S5 lines under the A5 family umbrella and focusing on the versatile Sportback and desirable Avant bodies, Audi is creating a potent and practical performance offering.
The expected combination of a refined turbocharged V6 with mild-hybrid tech, confidence-inspiring Quattro AWD, sophisticated handling (especially with adaptive dampers), a cutting-edge interior, and sharp new styling makes the 2025 S5 a compelling package. It promises to be fast, comfortable, technologically advanced, and usable every single day. It might not be the absolute rawest driving machine in its class, but its blend of accessible performance, luxury, and all-weather capability is hard to beat.
This is the perfect car for someone who wants thrilling speed without sacrificing comfort and technology, needs more practicality than a traditional coupe or sedan, and appreciates understated German sophistication. The new S5 looks ready to make a powerful statement.
